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The Science of Getting Rich is a classic, written by Wallace D. 
Wattles, and published in 1910. Wattles died in 1911 shortly after 
publishing this book. Forgotten for decades, it was recently 
rediscovered. The timeless principles in this classic will transform 
your financial future. 

A primary principal in The Science of Getting Rich is to always give 
more in "use value" than you receive in "cash value" for your products 
or services. As Wattles states in his book, if you practice and apply 
this science, you will get rich! 



CHAPTER 1 - The Right To Be Rich 4 

CHAPTER 2 - There is A Science of Getting Rich 6 

CHAPTER 3 - Is Opportunity Monopolized? 9 

CHAPTER 4 - The First Principle in The Science of Getting Rich 12 

CHAPTER 5 - Increasing Life 16 

CHAPTER 6 - How Riches Come to You 20 

CHAPTER 7 - Gratitude 23 

CHAPTER 8 - Thinking in the Certain Way 26 

CHAPTER 9 - How to Use the Will 29 

CHAPTER 10 -Further Use of the Will 32 

CHAPTER 11- Acting in the Certain Way 35 

CHAPTER 12 -Efficient Action 39 

CHAPTER 13 - Getting into the Right Business 42 

CHAPTER 14 - The Impression of Increase 45 

CHAPTER 15 - The Advancing Man 48 

CHAPTER 16 - Some Cautions, and Concluding Observations 51 

CHAPTER 17 - Summary of the Science of Getting Rich 54 


This book is pragmatical, not philosophical; a practical manual, not a treatise upon 
theories. It is intended for the men and women whose most pressing need is for money; 
who wish to get rich first, and philosophize afterward. It is for those who have, so far, 
found neither the time, the means, nor the opportunity to go deeply into the study of 
metaphysics, but who want results and who are willing to take the conclusions of science 
as a basis for action, without going into all the processes by which those conclusions 
were reached. 

It is expected that the reader will take the fundamental statements upon faith, just as he 
would take statements concerning a law of electrical action if they were promulgated by a 
Marconi or an Edison; and, taking the statements upon faith, that he will prove their truth 
by acting upon them without fear or hesitation. Every man or woman who does this will 
certainly get rich; for the science herein applied is an exact science, and failure is 
impossible. For the benefit, however, of those who wish to investigate philosophical 
theories and so secure a logical basis for faith, I will here cite certain authorities. 

The monistic theory of the universe the theory that One is All, and that All is One; That 
one Substance manifests itself as the seeming many elements of the material world -is of 
Hindu origin, and has been gradually winning its way into the thought of the western 
world for two hundred years. It is the foundation of all the Oriental philosophies, and of 
those of Descartes, Spinoza, Leibnitz, Schopenhauer, Hegel, and Emerson. The reader 
who would dig to the philosophical foundations of this is advised to read Hegel and 
Emerson for himself. 

In writing this book I have sacrificed all other considerations to plainness and simplicity 
of style, so that all might understand. The plan of action laid down herein was deduced 
from the conclusions of philosophy; it has been thoroughly tested, and bears the supreme 
test of practical experiment; it works. If you wish to know how the conclusions were 
arrived at, read the writings of the authors mentioned above; and if you wish to reap the 
fruits of their philosophies in actual practice, read this book and do exactly as it tells you 
to do. 

The Author 

CHAPTER 1 - The Right To Be Rich 

WHATEVER may be said in praise of poverty, the fact remains that it is not possible to 
live a really complete or successful life unless one is rich. No man can rise to his greatest 
possible height in talent or soul development unless he has plenty of money; for to unfold 
the soul and to develop talent he must have many things to use, and he cannot have these 
things unless he has money to buy them with. 

A man develops in mind, soul, and body by making use of things, and society is so 
organized that man must have money in order to become the possessor of things; 
therefore, the basis of all advancement for man must be the science of getting rich. 

The object of all life is development; and everything that lives has an inalienable right to 
all the development it is capable of attaining. Man's right to life means his right to have 
the free and unrestricted use of all the things which may be necessary to his fullest 
mental, spiritual, and physical unfoldment; or, in other words, his right to be rich. 

In this book, I shall not speak of riches in a figurative way; to be really rich does not 
mean to be satisfied or contented with a little. No man ought to be satisfied with a little if 
he is capable of using and enjoying more. The purpose of Nature is the advancement and 
unfoldment of life; and every man should have all that can contribute to the power; 
elegance, beauty, and richness of life; to be content with less is sinful. 

The man who owns all he wants for the living of all the life he is capable of living is rich; 
and no man who has not plenty of money can have all he wants. Life has advanced so far, 
and become so complex, that even the most ordinary man or woman requires a great 
amount of wealth in order to live in a manner that even approaches completeness. Every 
person naturally wants to become all that they are capable of becoming; this desire to 
realize innate possibilities is inherent in human nature; we cannot help wanting to be all 
that we can be. Success in life is becoming what you want to be; you can become what 
you want to be only by making use of things, and you can have the free use of things only 
as you become rich enough to buy them. To understand the science of getting rich is 
therefore the most essential of all knowledge. 

There is nothing wrong in wanting to get rich. The desire for riches is really the desire for 
a richer, fuller, and more abundant life; and that desire is praise worthy. The man who 
does not desire to live more abundantly is abnormal, and so the man who does not desire 
to have money enough to buy all he wants is abnormal. There are three motives for which 
we live; we live for the body, we live for the mind, we live for the soul. No one of these 
is better or holier than the other; all are alike desirable, and no one of the three—body, 
mind, or soul — can live fully if either of the others is cut short of full life and expression. 
It is not right or noble to live only for the soul and deny mind or body; and it is wrong to 
live for the intellect and deny body or soul. 

We are all acquainted with the loathsome consequences of living for the body and 
denying both mind and soul; and we see that real life means the complete expression of 
all that man can give forth through body, mind, and soul. Whatever he can say, no man 
can be really happy or satisfied unless his body is living fully in every function, and 
unless the same is true of his mind and his soul. Wherever there is unexpressed 
possibility, or function not performed, there is unsatisfied desire. Desire is possibility 
seeking expression, or function seeking performance. 

Man cannot live fully in body without good food, comfortable clothing, and warm 
shelter; and without freedom from excessive toil. Rest and recreation are also necessary 
to his physical life. 

He cannot live fully in mind without books and time to study them, without opportunity 
for travel and observation, or without intellectual companionship. To live fully in mind 
he must have intellectual recreations, and must surround himself with all the objects of 
art and beauty he is capable of using and appreciating. 

To live fully in soul, man must have love; and love is denied expression by poverty. 
A man's highest happiness is found in the bestowal of benefits on those he loves; love 
finds its most natural and spontaneous expression in giving. The man who has nothing to 
give cannot fill his place as a husband or father, as a citizen, or as a man. It is in the use 
of material things that a man finds full life for his body, develops his mind, and unfolds 
his soul. It is therefore of supreme importance to him that he should be rich. 

It is perfectly right that you should desire to be rich; if you are a normal man or woman 
you cannot help doing so. It is perfectly right that you should give your best attention to 
the Science of Getting Rich, for it is the noblest and most necessary of all studies. If you 
neglect this study, you are derelict in your duty to yourself, to God and humanity; for you 
can render to God and humanity no greater service than to make the most of yourself. 

CHAPTER 2 - There is A Science of Getting Rich 

THERE is a Science of getting rich, and it is an exact science, like algebra or arithmetic. 
There are certain laws that govern the process of acquiring riches; once these laws are 
learned and obeyed by any man, he will get rich with mathematical certainty. 

The ownership of money and property comes as a result of doing things in a certain way; 
those who do things in this Certain Way, whether on purpose or accidentally, get rich; 
while those who do not do things in this Certain Way, no matter how hard they work or 
how able they are, remain poor. 

It is a natural law that like causes always produce like effects; and, therefore, any man or 
woman who learns to do things in this certain way will infallibly get rich. That the above 
statement is true is shown by the following facts: 

Getting rich is not a matter of environment, for, if it were, all the people in certain 
neighborhoods would become wealthy; the people of one city would all be rich, while 
those of other towns would all be poor; or the inhabitants of one state would roll in 
wealth, while those of an adjoining state would be in poverty. 

But everywhere we see rich and poor living side-by-side, in the same environment, and 
often engaged in the same vocations. When two men are in the same locality, and in the 
same business, and one gets rich while the other remains poor, it shows that getting rich 
is not, primarily, a matter of environment. Some environments may be more favorable 
than others, but when two men in the same business are in the same neighborhood, and 
one gets rich while the other fails, it indicates that getting rich is the result of doing things 
in a Certain Way. And further, the ability to do things in this certain way is not due solely 
to the possession of talent, for many people who have great talent remain poor, while 
other who have very little talent get rich. 

Studying the people who have got rich, we find that they are an average lot in all 
respects, having no greater talents and abilities than other men. It is evident that they do 
not get rich because they possess talents and abilities that other men have not, but 
because they happen to do things in a Certain Way. 

Getting rich is not the result of saving, or "thrift"; many very penurious people are poor, 
while free spenders often get rich. 

Nor is getting rich due to doing things which others fail to do; for two men in the same 
business often do almost exactly the same things, and one gets rich while the other 
remains poor or becomes bankrupt. From all these things, we must come to the 
conclusion that getting rich is the result of doing things in a Certain Way. 

If getting rich is the result of doing things in a Certain Way, and if like causes always 
produce like effects, then any man or woman who can do things in that way can become 
rich, and the whole matter is brought within the domain of exact science. 

The question arises here, whether this Certain Way may not be so difficult that only a few 
may follow it. This cannot be true, as we have seen, so far as natural ability is concerned. 
Talented people get rich, and blockheads get rich; intellectually brilliant people get rich, 
and very stupid people get rich; physically strong people get rich, and weak and sickly 
people get rich. 

Some degree of ability to think and understand is, of course, essential; but in so far 
natural ability is concerned, any man or woman who has sense enough to read and 
understand these words can certainly get rich. Also, we have seen that it is not a matter of 
environment. Location counts for something; one would not go to the heart of the Sahara 
and expect to do successful business. 

Getting rich involves the necessity of dealing with men, and of being where there are 
people to deal with; and if these people are inclined to deal in the way you want to deal, 
so much the better. But that is about as far as environment goes. 

If anybody else in your town can get rich, so can you; and if anybody else in your state 
can get rich, so can you. Again, it is not a matter of choosing some particular business or 
profession. People get rich in every business, and in every profession; while their next 
door neighbors in the same vocation remain in poverty. 

It is true that you will do best in a business that you like, and which is congenial to you; 
and if you have certain talents that are well developed, you will do best in a business that 
calls for the exercise of those talents. Also, you will do best in a business, which is suited 
to your locality; an ice-cream parlor would do better in a warm climate than in 
Greenland, and a salmon fishery will succeed better in the Northwest than in Florida, 
where there are no salmon. 

But, aside from these general limitations, getting rich is not dependent upon your 
engaging in some particular business, but upon your learning to do things in a Certain 
Way. If you are now in business, and anybody else in your locality is getting rich in the 
same business, while you are not getting rich, it is because you are not doing things in the 
same Way that the other person is doing them. 

No one is prevented from getting rich by lack of capital. True, as you get capital the 
increase becomes more easy and rapid; but one who has capital is already rich, and does 
not need to consider how to become so. No matter how poor you may be, if you begin to 
do things in the Certain Way you will begin to get rich; and you will begin to have 
capital. The getting of capital is a part of the process of getting rich; and it is a part of the 
result that invariably follows the doing of things in the Certain Way. You may be the 
poorest man on the continent, and be deeply in debt; you may have neither friends, 
influence, nor resources; but if you begin to do things in this way, you must infallibly 

begin to get rich, for like causes must produce like effects. If you have no capital, you can 
get capital; if you are in the wrong business, you can get into the right business; if you are 
in the wrong location, you can go to the right location; and you can do so by beginning in 
your present business and in your present location to do things in the Certain Way which 
causes success. 

CHAPTER 3 - Is Opportunity Monopolized? 

NO man is kept poor because opportunity has been taken away from him; because other 
people have monopolized the wealth, and have put a fence around it. You may be shut off 
from engaging in business in certain lines, but there are other channels open to you. 
Probably it would be hard for you to get control of any of the great railroad systems; that 
field is pretty well monopolized. But the electric railway business is still in its infancy, 
and offers plenty of scope for enterprise; and it will be but a very few years until traffic 
and transportation through the air will become a great industry, and in all its branches 
will give employment to hundreds of thousands, and perhaps to millions, of people. Why 
not turn your attention to the development of aerial transportation, instead of competing 
with J. J. Hill and others for a chance in the steam railway world? 

It is quite true that if you are a workman in the employ of the steel trust you have very 
little chance of becoming the owner of the plant in which you work; but it is also true that 
if you will commence to act in a Certain Way, you can soon leave the employ of the steel 
trust; you can buy a farm of from ten to forty acres, and engage in business as a producer 
of foodstuffs. There is great opportunity at this time for men who will live upon small 
tracts of land and cultivate the same intensively; such men will certainly get rich. You 
may say that it is impossible for you to get the land, but I am going to prove to you that it 
is not impossible, and that you can certainly get a farm if you will go to work in a Certain 

At different periods the tide of opportunity sets in different directions, according to the 
needs of the whole, and the particular stage of social evolution which has been reached. 
At present, in America, it is setting toward agriculture and the allied industries and 
professions. Today, opportunity is open before the factory worker in his line. It is open 
before the business man who supplies the farmer more than before the one who supplies 
the factory worker; and before the professional man who waits upon the farmer more than 
before the one who serves the working class. 

There is abundance of opportunity for the man who will go with the tide, instead of trying 
to swim against it. So the factory workers, either as individuals or as a class, are not 
deprived of opportunity. The workers are not being "kept down" by their masters; they 
are not being "ground" by the trusts and combinations of capital. As a class, they are 
where they are because they do not do things in a Certain Way. If the workers of America 
chose to do so, they could follow the example of their brothers in Belgium and other 
countries, and establish great department stores and co-operative industries; they could 
elect men of their own class to office, and pass laws favoring the development of such 
co-operative industries; and in a few years they could take peaceable possession of the 
industrial field. 

The working class may become the master class whenever they will begin to do things in 
a Certain Way; the law of wealth is the same for them as it is for all others. This they 
must learn; and they will remain where they are as long as they continue to do as they do. 
The individual worker, however, is not held down by the ignorance or the mental 
slothfulness of his class; he can follow the tide of opportunity to riches, and this book 
will tell him how. 

No one is kept in poverty by a shortness in the supply of riches; there is more than 
enough for all. A palace as large as the capitol at Washington might be built for every 
family on earth from the building material in the United States alone; and under intensive 
cultivation, this country would produce wool, cotton, linen, and silk enough to cloth each 
person in the world finer than Solomon was arrayed in all his glory; together with food 
enough to feed them all luxuriously. 

The visible supply is practically inexhaustible; and the invisible supply really IS 
inexhaustible. Everything you see on earth is made from one original substance, out of 
which all things proceed. 

New Forms are constantly being made, and older ones are dissolving; but all are shapes 
assumed by One Thing. There is no limit to the supply of Formless Stuff, or Original 
Substance. The universe is made out of it; but it was not all used in making the universe. 
The spaces in, through, and between the forms of the visible universe are permeated and 
filled with the Original Substance; with the formless Stuff; with the raw material of all 
things. Ten thousand times as much as has been made might still be made, and even then 
we should not have exhausted the supply of universal raw material. No man, therefore, is 
poor because nature is poor, or because there is not enough to go around. 

Nature is an inexhaustible storehouse of riches; the supply will never run short. Original 
Substance is alive with creative energy, and is constantly producing more forms. When 
the supply of building material is exhausted, more will be produced; when the soil is 
exhausted so that food stuffs and materials for clothing will no longer grow upon it, it 
will be renewed or more soil will be made. When all the gold and silver has been dug 
from the earth, if man is still in such a stage of social development that he needs gold and 
silver, more will produced from the Formless. The Formless Stuff responds to the needs 
of man; it will not let him be without any good thing. This is true of man collectively; the 
race as a whole is always abundantly rich, and if individuals are poor, it is because they 
do not follow the Certain Way of doing things which makes the individual man rich. 

The Formless Stuff is intelligent; it is stuff which thinks. It is alive, and is always 
impelled toward more life. It is the natural and inherent impulse of life to seek to live 
more; it is the nature of intelligence to enlarge itself, and of consciousness to seek to 
extend its boundaries and find fuller expression. The universe of forms has been made by 
Formless Living Substance, throwing itself into form in order to express itself more fully. 


The universe is a great Living Presence, always moving inherently toward more life and 
fuller functioning. Nature is formed for the advancement of life; its impelling motive is 
the increase of life. For this cause, everything which can possibly minister to life is 
bountifully provided; there can be no lack unless God is to contradict himself and nullify 
his own works. You are not kept poor by lack in the supply of riches; it is a fact which I 
shall demonstrate a little farther on that even the resources of the Formless Supply are at 
the command of the man or woman will act and think in a Certain Way. 


CHAPTER 4 - The First Principle in The Science of 
Getting Rich 

THOUGHT is the only power which can produce tangible riches from the Formless 
Substance. The stuff from which all things are made is a substance which thinks, and a 
thought of form in this substance produces the form. 

Original Substance moves according to its thoughts; every form and process you see in 
nature is the visible expression of a thought in Original Substance. As the Formless Stuff 
thinks of a form, it takes that form; as it thinks of a motion, it makes that motion. That is 
the way all things were created. We live in a thought world, which is part of a thought 
universe. The thought of a moving universe extended throughout Formless Substance, 
and the Thinking Stuff moving according to that thought, took the form of systems of 
planets, and maintains that form. Thinking Substance takes the form of its thought, and 
moves according to the thought. Holding the idea of a circling system of suns and worlds, 
it takes the form of these bodies, and moves them as it thinks. Thinking the form of a 
slow-growing oak tree, it moves accordingly, and produces the tree, though centuries 
may be required to do the work. In creating, the Formless seems to move according to the 
lines of motion it has established; the thought of an oak tree does not cause the instant 
formation of a full-grown tree, but it does start in motion the forces which will produce 
the tree, along established lines of growth. 

Every thought of form, held in thinking Substance, causes the creation of the form, but 
always, or at least generally, along lines of growth and action already established. 

The thought of a house of a certain construction, if it were impressed upon Formless 
Substance, might not cause the instant formation, of the house; but it would cause the 
turning of creative energies already working in trade and commerce into such channels as 
to result in the speedy building of the house. And if there were no 

existing channels through which the creative energy could work, then the house would be 
formed directly from primal substance, without waiting for the slow processes of the 
organic and inorganic world. 

No thought of form can be impressed upon Original Substance without causing the 
creation of the form. Man is a thinking center, and can originate thought. All the forms 
that man fashions with his hands must first exist in his thought; he cannot shape a thing 
until he has thought that thing. 

And so far man has confined his efforts wholly to the work of his hands; he has applied 
manual labor to the world of forms, seeking to change or modify those already existing. 
He has never thought of trying to cause the creation of new forms by impressing his 
thoughts upon Formless Substance. 


When man has a thought-form, he takes material from the forms of nature, and makes an 
image of the form which is in his mind. He has, so far, made little or no effort to co- 
operate with Formless Intelligence; to work "with the Father." He has not dreamed that 
he can "do what he seeth the Father doing." Man reshapes and modifies existing forms by 
manual labor; he has given no attention to the question whether he may not produce 
things from Formless Substance by communicating his thoughts to it. We propose to 
prove that he may do so; to prove that any man or woman may do so, and to show how. 

As our first step, we must lay down three fundamental propositions. 
First, we assert that there is one original formless stuff, or substance, from which all 
things are made. All the seemingly many elements are but different presentations of one 
element; all the many forms found in organic and inorganic nature are but different 
shapes, made from the same stuff. And this stuff is thinking stuff; a thought held in it 
produces the form of the thought. Thought, in thinking substance, produces shapes. Man 
is a thinking center, capable of original thought; if man can communicate his thought to 
original thinking substance, he can cause the creation, or formation, of the thing he thinks 
about. To summarize this:- 

There is a thinking stuff from which all things are made, and which, in its original state, 
permeates, penetrates, and fills the interspaces of the universe. A thought, in this 
substance, Produces the thing that is imaged by the thought. 

Man can form things in his thought, and, by impressing his thought upon formless 
substance, can cause the thing he thinks about to be created. It may be asked if I can 
prove these statements; and without going into details, I answer that I can do so, both by 
logic and experience. 

Reasoning back from the phenomena of form and thought, I come to one original 
thinking substance; and reasoning forward from this thinking substance, I come to man's 
power to cause the formation of the thing he thinks about. 

And by experiment, I find the reasoning true; and this is my strongest proof. 

If one man who reads this book gets rich by doing what it tells him to do, that is evidence 
in support of my claim; but if every man who does what it tells him to do gets rich, that is 
positive proof until some one goes through the process and fails. The theory is true until 
the process fails; and this process will not fail, for every man who does exactly what this 
book tells him to do will get rich. 

I have said that men get rich by doing things in a Certain Way; and in order to do so, men 
must become able to think in a certain way. 

A man's way of doing things is the direct result of the way he thinks about things. 

To do things in a way you want to do them, you will have to acquire the ability to think 
the way you want to think; this is the first step toward getting rich. 


To think what you want to think is to think TRUTH, regardless of appearances. 

Every man has the natural and inherent power to think what he wants to think, but it 
requires far more effort to do so than it does to think the thoughts which are suggested by 
appearances. To think according to appearance is easy; to think truth regardless of 
appearances is laborious, and requires the expenditure of more power than any other 
work man is called upon to perform. 

There is no labor from which most people shrink as they do from that of sustained and 
consecutive thought; it is the hardest work in the world. This is especially true when truth 
is contrary to appearances. Every appearance in the visible world tends to produce a 
corresponding form in the mind which observes it; and this can only be prevented by 
holding the thought of the TRUTH. 

To look upon the appearance of disease will produce the form of disease in your own 
mind, and ultimately in your body, unless you hold the thought of the truth, which is that 
there is no disease; it is only an appearance, and the reality is health. 

To look upon the appearances of poverty will produce corresponding forms in your own 
mind, unless you hold to the truth that there is no poverty; there is only abundance. 

To think health when surrounded by the appearances of disease, or to think riches when 
in the midst of appearances of poverty, requires power; but he who acquires this power 
becomes a MASTER MIND. He can conquer fate; he can have what he wants. 

This power can only be acquired by getting hold of the basic fact which is behind all 
appearances; and that fact is that there is one Thinking Substance, from which and by 
which all things are made. 

Then we must grasp the truth that every thought held in this substance becomes a form, 
and that man can so impress his thoughts upon it as to cause them to take form and 
become visible things. 

When we realize this, we lose all doubt and fear, for we know that we can create what we 
want to create; we can get what we want to have, and can become what we want to be. As 
a first step toward getting rich, you must believe the three fundamental statements given 
previously in this chapter; and in order to emphasize them. I repeat them here:- 

There is a thinking stuff from which all things are made, and which, in its original state, 
permeates, penetrates, and fills the interspaces of the universe. A thought, in this 
substance, Produces the thing that is imaged by the thought. 

Man can form things in his thought, and, by impressing his thought upon formless 
substance, can cause the thing he thinks about to be created. 


You must lay aside all other concepts of the universe than this monistic one; and you 
must dwell upon this until it is fixed in your mind, and has become your habitual thought. 

Read these creed statements over and over again; fix every word upon your memory, and 
meditate upon them until you firmly believe what they say. If a doubt comes to you, cast 
it aside as a sin. Do not listen to arguments against this idea; do not go to churches or 
lectures where a contrary concept of things is taught or preached. Do not read magazines 
or books which teach a different idea; if you get mixed up in your faith, all your efforts 
will be in vain. 

Do not ask why these things are true, nor speculate as to how they can be true; simply 
take them on trust. The science of getting rich begins with the absolute acceptance of this 


CHAPTER 5 - Increasing Life 

YOU must get rid of the last vestige of the old idea that there is a Deity whose will it is 
that you should be poor, or whose purposes may be served by keeping you in poverty. 

The Intelligent Substance which is All, and in All, and which lives in All and lives in 
you, is a consciously Living Substance. Being a consciously living substance, It must 
have the nature and inherent desire of every living intelligence for increase of life. Every 
living thing must continually seek for the enlargement of its life, because life, in the mere 
act of living, must increase itself. A seed, dropped into the ground, springs into activity, 
and in the act of living produces a hundred more seeds; life, by living, multiplies itself. It 
is forever Becoming More; it must do so, if it continues to be at all. 

Intelligence is under this same necessity for continuous increase. Every thought we think 
makes it necessary for us to think another thought; consciousness is continually 
expanding. Every fact we learn leads us to the learning of another fact; knowledge is 
continually increasing. Every talent we cultivate brings to the mind the desire to cultivate 
another talent; we are subject to the urge of life, seeking expression, which ever drives us 
on to know more, to do more, and to be more. In order to know more, do more, and be 
more we must have more; we must have things to use, for we learn, and do, and become, 
only by using things. We must get rich, so that we can live more. The desire for riches is 
simply the capacity for larger life seeking fulfillment; every desire is the effort of an 
unexpressed possibility to come into action. It is power seeking to manifest which causes 
desire. That which makes you want more money is the same as that which makes the 
plant grow; it is Life, seeking fuller expression. 

The One Living Substance must be subject to this inherent law of all life; it is permeated 
with the desire to live more; that is why it is under the necessity of creating things. 

The One Substance desires to live more in you; hence it wants you to have all the things 
you can use. It is the desire of God that you should get rich. He wants you to get rich 
because he can express himself better through you if you have plenty of things to use in 
giving him expression. He can live more in you if you have unlimited command of the 
means of life. The universe desires you to have everything you want to have. 

Nature is friendly to your plans. Everything is naturally for you. Make up your mind that 
this is true. It is essential, however that your purpose should harmonize with the purpose 
that is in All. You must want real life, not mere pleasure of sensual gratification. Life is 
the performance of function; and the individual really lives only when he performs every 
function, physical, mental, and spiritual, of which he is capable, without excess in any. 

You do not want to get rich in order to live swinishly, for the gratification of animal 
desires; that is not life. But the performance of every physical function is a part of life, 
and no one lives completely who denies the impulses of the body a normal and healthful 


expression. You do not want to get rich solely to enjoy mental pleasures, to get 
knowledge, to gratify ambition, to outshine others, to be famous. All these are a 
legitimate part of life, but the man who lives for the pleasures of the intellect alone will 
only have a partial life, and he will never be satisfied with his lot. 

You do not want to get rich solely for the good of others, to lose yourself for the salvation 
of mankind, to experience the joys of philanthropy and sacrifice. The joys of the soul are 
only a part of life; and they are no better or nobler than any other part. 

You want to get rich in order that you may eat, drink, and be merry when it is time to do 
these things; in order that you may surround yourself with beautiful things, see distant 
lands, feed your mind, and develop your intellect; in order that you may love men and do 
kind things, and be able to play a good part in helping the world to find truth. 

But remember that extreme altruism is no better and no nobler than extreme selfishness; 
both are mistakes. Get rid of the idea that God wants you to sacrifice yourself for others, 
and that you can secure his favor by doing so; God requires nothing of the kind. 

What he wants is that you should make the most of yourself, for yourself, and for others; 
and you can help others more by making the most of yourself than in any other way. 

You can make the most of yourself only by getting rich; so it is right and praiseworthy 
that you should give your first and best thought to the work of acquiring wealth. 

Remember, however, that the desire of Substance is for all, and its movements must be 
for more life to all; it cannot be made to work for less life to any, because it is equally in 
all, seeking riches and life. 

Intelligent Substance will make things for you, but it will not take things away from some 
one else and give them to you. 

You must get rid of the thought of competition. You are to create, not to compete for 
what is already created. You do not have to take anything away from any one. You do not 
have to drive sharp bargains. You do not have to cheat, or to take advantage. You do not 
need to let any man work for you for less than he earns. 

You do not have to covet the property of others, or to look at it with wishful eyes; no man 
has anything of which you cannot have the like, and that without taking what he has away 
from him. 

You are to become a creator, not a competitor; you are going to get what you want, but in 
such a way that when you get it every other man will have more than he has now. 

I am aware that there are men who get a vast amount of money by proceeding in direct 
opposition to the statements in the paragraph above, and may add a word of explanation 
here. Men of the plutocratic type, who become very rich, do so sometimes purely by their 


extraordinary ability on the plane of competition; and sometimes they unconsciously 
relate themselves to Substance in its great purposes and movements for the general racial 
upbuilding through industrial evolution. Rockefeller, Carnegie, Morgan, et al., have been 
the unconscious agents of the Supreme in the necessary work of systematizing and 
organizing productive industry; and in the end, their work will contribute immensely 
toward increased life for all. Their day is nearly over; they have organized production, 
and will soon be succeeded by the agents of the multitude, who will organize the 
machinery of distribution. 

The multi-millionaires are like the monster reptiles of the prehistoric eras; they play a 
necessary part in the evolutionary process, but the same Power which produced them will 
dispose of them. And it is well to bear in mind that they have never been really rich; a 
record of the private lives of most of this class will show that they have really been the 
most abject and wretched of the poor. 

Riches secured on the competitive plane are never satisfactory and permanent; they are 
yours to-day, and another's tomorrow. Remember, if you are to become rich in a 
scientific and certain way, you must rise entirely out of the competitive thought. You 
must never think for a moment that the supply is limited. Just as soon as you begin to 
think that all the money is being "cornered" and controlled by bankers and others, and 
that you must exert yourself to get laws passed to stop this process, and so on; in that 
moment you drop into the competitive mind, and your power to cause creation is gone for 
the time being; and what is worse, you will probably arrest the creative movements you 
have already instituted. 

KNOW that there are countless millions of dollars' worth of gold in the mountains of the 
earth, not yet brought to light; and know that if there were not, more would be created 
from Thinking Substance to supply your needs. 

KNOW that the money you need will come, even if it is necessary for a thousand men to 
be led to the discovery of new gold mines to-morrow. 

Never look at the visible supply; look always at the limitless riches in Formless 
Substance, and KNOW that they are coming to you as fast as you can receive and use 
them. Nobody, by cornering the visible supply, can prevent you from getting what is 

So never allow yourself to think for an instant that all the best building spots will be 
taken before you get ready to build your house, unless you hurry. Never worry about the 
trusts and combines, and get anxious for fear they will soon come to own the whole earth. 
Never get afraid that you will lose what you want because some other person "beats you 
to it." That cannot possibly happen; you are not seeking any thing that is possessed by 
anybody else; you are causing what you want to be created from formless Substance, and 
the supply is without limits. Stick to the formulated statement: 


There is a thinking stuff from which all things are made, and which, in its original state, 
permeates, penetrates, and fills the interspaces of the universe. A thought, in this 
substance, produces the thing that is imaged by the thought. 

Man can form things in his thought, and, by impressing his thought upon formless 
substance, can cause the thing he thinks about to be created. 


CHAPTER 6 - How Riches Come to You 

WHEN I say that you do not have to drive sharp bargains, I do not mean that you do not 
have to drive any bargains at all, or that you are above the necessity for having any 
dealings with your fellow men. I mean that you will not need to deal with them unfairly; 
you do not have to get something for nothing, but can give to every man more than you 
take from him. 

You cannot give every man more in cash market value than you take from him, but you 
can give him more in use value than the cash value of the thing you take from him. The 
paper, ink, and other material in this book may not be worth the money you pay for it; but 
if the ideas suggested by it bring you thousands of dollars, you have not been wronged by 
those who sold it to you; they have given you a great use value for a small cash value. 

Let us suppose that I own a picture by one of the great artists, which, in any civilized 
community, is worth thousands of dollars. I take it to Baffin Ray, and by "salesmanship" 
induce an Eskimo to give a bundle of furs worth $ 500 for it. I have really wronged him, 
for he has no use for the picture; it has no use value to him; it will not add to his life. 

But suppose I give him a gun worth $50 for his furs; then he has made a good bargain. He 
has use for the gun; it will get him many more furs and much food; it will add to his life 
in every way; it will make him rich. When you rise from the competitive to the creative 
plane, you can scan your business transactions very strictly, and if you are selling any 
man anything which does not add more to his life than the thing he give you in exchange, 
you can afford to stop it. You do not have to beat anybody in business. And if you are in 
a business which does beat people, get out of it at once. 

Give every man more in use value than you take from him in cash value; then you are 
adding to the life of the world by every business transaction. 

If you have people working for you, you must take from them more in cash value than 
you pay them in wages; but you can so organize your business that it will 
be filled with the principle of advancement, and so that each employee who wishes to do 
so may advance a little every day. 

You can make your business do for your employees what this book is doing for you. You 
can so conduct your business that it will be a sort of ladder, by which every employee 
who will take the trouble may climb to riches himself; and given the opportunity, if he 
will not do so it is not your fault. 

And finally, because you are to cause the creation of your riches from Formless 
Substance which permeates all your environment, it does not follow that they are to take 
shape from the atmosphere and come into being before your eyes. 


If you want a sewing machine, for instance, I do not mean to tell you that you are to 
impress the thought of a sewing machine on Thinking Substance until the machine is 
formed without hands, in the room where you sit, or elsewhere. But if you want a sewing 
machine, hold the mental image of it with the most positive certainty that it is being 
made, or is on its way to you. After once forming the thought, have the most absolute and 
unquestioning faith that the sewing machine is coming; never think of it, or speak, of it, 
in any other way than as being sure to arrive. Claim it as already yours. It will be brought 
to you by the power of the Supreme Intelligence, acting upon the minds of men. If you 
live in Maine, it may be that a man will be brought from Texas or Japan to engage in 
some transaction which will result in your getting what you want. 

If so, the whole matter will be as much to that man's advantage as it is to yours. 

Do not forget for a moment that the Thinking Substance is through all, in all, 
communicating with all, and can influence all. The desire of Thinking Substance for 
fuller life and better living has caused the creation of all the sewing machines already 
made; and it can cause the creation of millions more, and will, whenever men set it in 
motion by desire and faith, and by acting in a Certain Way. 

You can certainly have a sewing machine in your house; and it is just as certain that you 
can have any other thing or things which you want, and which you will use for the 
advancement of your own life and the lives of others. 

You need not hesitate about asking largely; "it is your Father's pleasure to give you the 
kingdom," said Jesus. Original Substance wants to live all that is possible in you, and 
wants you to have all that you can or will use for the living of the most abundant life. 

If you fix upon your consciousness the fact that the desire you feel for the possession of 
riches is one with the desire of Omnipotence for more complete expression, your faith 
becomes invincible. 

Once I saw a little boy sitting at a piano, and vainly trying to bring harmony out of the 
keys; and I saw that he was grieved and provoked by his inability to play real music. I 
asked him the cause of his vexation, and he answered, "I can feel the music in me, but I 
can't make my hands go right." The music in him was the URGE of Original Substance, 
containing all the possibilities of all life; all that there is of music was seeking expression 
through the child. 

God, the One Substance, is trying to live and do and enjoy things through humanity. He 
is saying "I want hands to build wonderful structures, to play divine harmonies, to paint 
glorious pictures; I want feet to run my errands, eyes to see my beauties, tongues to tell 
mighty truths and to sing marvelous songs," and so on. All that there is of possibility is 
seeking expression through men. God wants those who can play music to have pianos 
and every other instrument, and to have the means to cultivate their talents to the fullest 
extent; He wants those who can appreciate beauty to be able to surround themselves with 
beautiful things; He wants those who can discern truth to have every opportunity to travel 


and observe; He wants those who can appreciate dress to be beautifully clothed, and 
those who can appreciate good food to be luxuriously fed. 

He wants all these things because it is Himself that enjoys and appreciates them; it is God 
who wants to play, and sing, and enjoy beauty, and proclaim truth and wear fine clothes, 
and eat good foods, "it is God that worketh in you to will and to do," said Paul. 

The desire you feel for riches is the infinite, seeking to express Himself in you as He 
sought to find expression in the little boy at the piano. 

So you need not hesitate to ask largely. Your part is to focalize and express the desire to 
God. This is a difficult point with most people; they retain something of the old idea that 
poverty and self-sacrifice are pleasing to God. They look upon poverty as a part of the 
plan, a necessity of nature. They have the idea that God has finished His work, and made 
all that He can make, and that the majority of men must stay poor because there is not 
enough to go around. They hold to so much of this erroneous thought that they feel 
ashamed to ask for wealth; they try not to want more than a very modest competence, just 
enough to make them fairly comfortable. 

I recall now the case of one student who was told that he must get in mind a clear picture 
of the things he desired, so that the creative thought of them might be impressed on 
Formless Substance. He was a very poor man, living in a rented house, and having only 
what he earned from day to day; and he could not grasp the fact that all wealth was his. 

So, after thinking the matter over, he decided that he might reasonably ask for a new rug 
for the floor of his best room, and an anthracite coal stove to heat the house during the 
cold weather. Following the instructions given in this book, he obtained these things in a 
few months; and then it dawned upon him that he had not asked enough. He went through 
the house in which he lived, and planned all the improvements he would like to make in 
it; he mentally added a bay window here and a room there, until it was complete in his 
mind as his ideal home; and then he planned its furnishings. 

Holding the whole picture in his mind, he began living in the Certain Way, and moving 
toward what he wanted; and he owns the house now, and is rebuilding it after the form of 
his mental image. And now, with still larger faith, he is going on to get greater things. It 
has been unto him according to his faith, and it is so with you and with all of us. 


CHAPTER 7 - Gratitude 

THE illustrations given in the last chapter will have conveyed to the reader the fact that 
the first step toward getting rich is to convey the idea of your wants to the Formless 

This is true, and you will see that in order to do so it becomes necessary to relate yourself 
to the Formless Intelligence in a harmonious way. 

To secure this harmonious relation is a matter of such primary and vital importance that I 
shall give some space to its discussion here, and give you instructions which, if you will 
follow them, will be certain to bring you into perfect unity of mind with God. 

The whole process of mental adjustment and atonement can be summed up in one word, 
gratitude. First, you believe that there is one Intelligent Substance, from which all things 
proceed; second, you believe that this Substance gives you everything you desire; and 
third, you relate yourself to it by a feeling of deep and profound gratitude. 

Many people who order their lives rightly in all other ways are kept in poverty by their 
lack of gratitude. Having received one gift from God, they cut the wires which connect 
them with Him by failing to make acknowledgment. 

It is easy to understand that the nearer we live to the source of wealth, the more wealth 
we shall receive; and it is easy also to understand that the soul that is always grateful 
lives in closer touch with God than the one which never looks to Him in thankful 
acknowledgment. The more gratefully we fix our minds on the Supreme when good 
things come to us, the more good things we will receive, and the more rapidly they will 
come; and the reason simply is that the mental attitude of gratitude draws the mind into 
closer touch with the source from which the blessings come. 

If it is a new thought to you that gratitude brings your whole mind into closer harmony 
with the creative energies of the universe, consider it well, and you will see that it is true. 

The good things you already have come to you along the line of obedience to certain 
laws. Gratitude will lead your mind out along the ways by which things come; and it will 
keep you in close harmony with creative thought and prevent you from falling into 
competitive thought. 

Gratitude alone can keep you looking toward the All, and prevent you from falling into 
the error of thinking of the supply as limited; and to do that would be fatal to your hopes. 
There is a Law of Gratitude, and it is absolutely necessary that you should observe the 
law, if you are to get the results you seek. 


The law of gratitude is the natural principle that action and reaction are always equal, and 
in opposite directions. 

The grateful outreaching of your mind in thankful praise to the Supreme is a liberation or 
expenditure of force; it cannot fail to reach that to which it addressed, and the reaction is 
an instantaneous movement towards you. 

"Draw nigh unto God, and He will draw nigh unto you." That is a statement of 
psychological truth. And if your gratitude is strong and constant, the reaction in Formless 

Substance will be strong and continuous; the movement of the things you want will be 
always toward you. Notice the grateful attitude that Jesus took; how He always seems to 
be saying, "I thank Thee, Father, that Thou hearest me." You cannot exercise much 
power without gratitude; for it is gratitude that keeps you connected with Power. 

But the value of gratitude does not consist solely in getting you more blessings in the 
future. Without gratitude you cannot long keep from dissatisfied thought regarding things 
as they are. 

The moment you permit your mind to dwell with dissatisfaction upon things as they are, 
you begin to lose ground. You fix attention upon the common, the ordinary, the poor, and 
the squalid and mean; and your mind takes the form of these things. Then you will 
transmit these forms or mental images to the Formless, and the common, the poor, the 
squalid, and mean will come to you. 

To permit your mind to dwell upon the inferior is to become inferior and to surround 
yourself with inferior things. On the other hand, to fix your attention on the best is to 
surround yourself with the best, and to become the best. 

The Creative Power within us makes us into the image of that to which we give our 
attention. We are Thinking Substance, and thinking substance always takes the form of 
that which it thinks about. The grateful mind is constantly fixed upon the best; therefore it 
tends to become the best; it takes the form or character of the best, and will receive the 
best. Also, faith is born of gratitude. The grateful mind continually expects good things, 
and expectation becomes faith. The reaction of gratitude upon one' s own mind produces 
faith; and every outgoing wave of grateful thanksgiving increases faith. He who has no 
feeling of gratitude cannot long retain a living faith; and without a living faith you cannot 
get rich by the creative method, as we shall see in the following chapters. 

It is necessary, then, to cultivate the habit of being grateful for every good thing that 
comes to you; and to give thanks continuously. 

And because all things have contributed to your advancement, you should include all 
things in your gratitude. 


Do not waste time thinking or talking about the shortcomings or wrong actions of 
plutocrats or trust magnates. Their organization of the world has made your opportunity; 
all you get really comes to you because of them. 

Do not rage against, corrupt politicians; if it were not for politicians we should fall into 
anarchy, and your opportunity would be greatly lessened. God has worked a long time 
and very patiently to bring us up to where we are in industry and government, and He is 
going right on with His work. There is not the least doubt that He will do away with 
plutocrats, trust magnates, captains of industry, and politicians as soon as they can be 
spared; but in the meantime, behold they are all very good. Remember that they are all 
helping to arrange the lines of transmission along which your riches will come to you, 
and be grateful to them all. This will bring you into harmonious relations with the good in 
everything, and the good in everything will move toward you. 


CHAPTER 8 - Thinking in the Certain Way 

TURN back to chapter 6 and read again the story of the man who formed a mental image 
of his house, and you will get a fair idea of the initial step toward getting rich. You must 
form a clear and definite mental picture of what you want; you cannot transmit an idea 
unless you have it yourself. 

You must have it before you can give it; and many people fail to impress Thinking 
Substance because they have themselves only a vague and misty concept of the things 
they want to do, to have, or to become. 

It is not enough that you should have a general desire for wealth "to do good with"; 
everybody has that desire. It is not enough that you should have a wish to travel, see 
things, live more, etc. Everybody has those desires also. If you were going to send a 
wireless message to a friend, you would not send the letters of the alphabet in their order, 
and let him construct the message for himself; nor would you take words at random from 
the dictionary. You would send a coherent sentence; one which meant something. When 
you try to impress your wants upon Substance, remember that it must be done by a 
coherent statement; you must know what you want, and be definite. You can never get 
rich, or start the creative power into action, by sending out unformed longings and vague 

Go over your desires just as the man I have described went over his house; see just what 
you want, and get a clear mental picture of it as you wish it to look when you get it. 

That clear mental picture you must have continually in mind, as the sailor has in mind the 
port toward which he is sailing the ship; you must keep your face toward it all the time. 
You must no more lose sight of it than the steersman loses sight of the compass. 

It is not necessary to take exercises in concentration, nor to set apart special times for 
prayer and affirmation, nor to "go into the silence," nor to do occult stunts of any kind. 
There things are well enough, but all you need is to know what you want, and to want it 
badly enough so that it will stay in your thoughts. 

Spend as much of your leisure time as you can in contemplating your picture, but no one 
needs to take exercises to concentrate his mind on a thing which he really wants; it is the 
things you do not really care about which require effort to fix your attention upon them. 

And unless you really want to get rich, so that the desire is strong enough to hold your 
thoughts directed to the purpose as the magnetic pole holds the needle of the compass, it 
will hardly be worth while for you to try to carry out the instructions given in this book. 

The methods herein set forth are for people whose desire for riches is strong enough to 
overcome mental laziness and the love of ease, and make them work. The more clear and 
definite you make your picture then, and the more you dwell upon it, bringing out all its 


delightful details, the stronger your desire will be; and the stronger your desire, the easier 
it will be to hold your mind fixed upon the picture of what you want. Something more is 
necessary, however, than merely to see the picture clearly. If that is all you do, you are 
only a dreamer, and will have little or no power for accomplishment. 

Behind your clear vision must be the purpose to realize it; to bring it out in tangible 
expression. And behind this purpose must be an invincible and unwavering FAITH that 
the thing is already yours; that it is "at hand" and you have only to take possession of it. 
Live in the new house, mentally, until it takes form around you physically. In the mental 
realm, enter at once into full enjoyment of the things you want. "Whatsoever things ye 
ask for when ye pray, believe that ye receive them, and ye shall have them," said Jesus. 
See the things you want as if they were actually around you all the time; see yourself as 
owning and using them. Make use of them in imagination just as you will use them when 
they are your tangible possessions. Dwell upon your mental picture until it is clear and 
distinct, and then take the Mental Attitude of Ownership toward everything in that 
picture. Take possession of it, in mind, in the full faith that it is actually yours. Hold to 
this mental ownership; do not waiver for an instant in the faith that it is real. 

And remember what was said in a proceeding chapter about gratitude; be as thankful for 
it all the time as you expect to be when it has taken form. The man who can sincerely 
thank God for the things which as yet he owns only in imagination, has real faith. He will 
get rich; he will cause the creation of whatsoever he wants. You do not need to pray 
repeatedly for things you want; it is not necessary to tell God about it every day. "Use not 
vain repetitions as the heathen do," said Jesus said to his pupils, "for your Father knoweth 
the ye have need of these things before ye ask Him." 

Your part is to intelligently formulate your desire for the things which make for a larger 
life, and to get these desire arranged into a coherent whole; and then to impress this 
Whole Desire upon the Formless Substance, which has the power and the will to bring 
you what you want. 

You do not make this impression by repeating strings of words; you make it by holding 
the vision with unshakable PURPOSE to attain it, and with steadfast FAITH that you do 
attain it. 

The answer to prayer is not according to your faith while you are talking, but according 
to your faith while you are working. 

You cannot impress the mind of God by having a special Sabbath day set apart to tell 
Him what you want, and the forgetting Him during the rest of the week. You cannot 
impress Him by having special hours to go into your closet and pray, if you then dismiss 
the matter from your mind until the hour of prayer comes again. Oral prayer is well 
enough, and has its effect, especially upon yourself, in clarifying your vision and 
strengthening your faith; but it is not your oral petitions which get you what you want. In 
order to get rich you do not need a "sweet hour of prayer"; you need to "pray without 
ceasing." And by prayer I mean holding steadily to your vision, with the purpose to cause 


its creation into solid form, and the faith that you are doing so. "Believe that ye receive 

The whole matter turns on receiving, once you have clearly formed your vision. When 
you have formed it, it is well to make an oral statement, addressing the Supreme in 
reverent prayer; and from that moment you must, in mind, receive what you ask for. Live 
in the new house; wear the fine clothes; ride in the automobile; go on the journey, and 
confidently plan for greater journeys. Think and speak of all the things you have asked 
for in terms of actual present ownership. Imagine an environment, and a financial 
condition exactly as you want them, and live all the time in that imaginary environment 
and financial condition. Mind, however, that you do not do this as a mere dreamer and 
castle builder; hold to the FAITH that the imaginary is being realized, and to the 
PURPOSE to realize it. Remember that it is faith and purpose in the use of the 
imagination which make the difference between the scientist and the dreamer. And 
having learned this fact, it is here that you must learn the proper use of the Will. 


CHAPTER 9 - How to Use the Will 

TO set about getting rich in a scientific way, you do not try to apply your will power to 
anything outside of yourself. 

Your have no right to do so, anyway. It is wrong to apply your will to other men and 
women, in order to get them to do what you wish done. It is as flagrantly wrong to coerce 
people by mental power as it is to coerce them by physical power. If compelling people 
by physical force to do things for you reduces them to slavery, compelling them by 
mental means accomplishes exactly the same thing; the only difference is in methods. If 
taking things from people by physical force is robbery, them taking things by mental 
force is robbery also; there is no difference in principle. You have no right to use your 
will power upon another person, even "for his own good"; for you do not know what is 
for his good. The science of getting rich does not require you to apply power or force to 
any other person, in any way whatsoever. There is not the slightest necessity for doing so; 
indeed, any attempt to use your will upon others will only tend to defeat your purpose. 

You do not need to apply your will to things, in order to compel them to come to you. 
That would simply be trying to coerce God, and would be foolish and useless, as well as 
irreverent. You do not have to compel God to give you good things, any more than you 
have to use your will power to make the sun rise. 

You do not have to use your will power to conquer an unfriendly deity, or to make 
stubborn and rebellious forces do your bidding. 

Substance is friendly to you, and is more anxious to give you what you want than you are 
to get it. To get rich, you need only to use your will power upon yourself. When you 
know what to think and do, then you must use your will to compel yourself to think and 
do the right things. That is the legitimate use of the will in getting what you want-to use it 
in holding yourself to the right course. Use your will to keep yourself thinking and acting 
in the Certain Way. 

Do not try to project your will, or your thoughts, or your mind out into space, to "act" on 
things or people. Keep your mind at home; it can accomplish more there than elsewhere. 

Use your mind to form a mental image of what you want, and to hold that vision with 
faith and purpose; and use your will to keep your mind working in the Right Way. 

The more steady and continuous your faith and purpose, the more rapidly you will get 
rich, because you will make only POSITIVE impressions upon Substance; and you will 
not neutralize or offset them by negative impressions. 

The picture of your desires, held with faith and purpose, is taken up by the Formless, and 
permeates it to great distances-throughout the universe, for all I know. As this impression 
spreads, all things are set moving toward its realization; every living thing, every 


inanimate thing, and the things yet uncreated, are stirred toward bringing into being that 
which you want. All force begins to be exerted in that direction; all things begin to move 
toward you. The minds of people, everywhere, are influenced toward doing the things 
necessary to the fulfilling of your desires; and they work for you, unconsciously. 

But you can check all this by starting a negative impression in the Formless Substance. 
Doubt or unbelief is as certain to start a movement away from you as faith and purpose 
are to start one toward you. It is by not understanding this that most people who try to 
make use of "mental science" in getting rich make their failure. Every hour and moment 
you spend in giving heed to doubts and fears, every hour you spend in worry, every hour 
in which your soul is possessed by unbelief, sets a current away from you in the whole 
domain of intelligent Substance. All the promises are unto them that believe, and unto 
them only. Notice how insistent Jesus was upon this point of belief; and now you know 
the reason why. 

Since belief is all important, it behooves you to guard your thoughts; and as your beliefs 
will be shaped to a very great extent by the things you observe and think about, it is 
important that you should command your attention. And here the will comes into use; for 
it is by your will that you determine upon what things your attention shall be fixed. 

If you want to become rich, you must not make a study of poverty. 

Things are not brought into being by thinking about their opposites. Health is never to be 
attained by studying disease and thinking about disease; righteousness is not to be 
promoted by studying sin and thinking about sin; and no one ever got rich by studying 
poverty and thinking about poverty. 

Medicine as a science of disease has increased disease; religion as a science of sin has 
promoted sin, and economics as a study of poverty will fill the world with wretchedness 
and want. 

Do not talk about poverty; do not investigate it, or concern yourself with it. Never mind 
what its causes are; you have nothing to do with them. 

What concerns you is the cure. Do not spend your time in charitable work, or charity 
movements; all charity only tends to perpetuate the wretchedness it aims to eradicate. 

I do not say that you should be hard hearted or unkind, and refuse to hear the cry of need; 
but you must not try to eradicate poverty in any of the conventional ways. Put poverty 
behind you, and put all that pertains to it behind you, and "make good." 

Get rich; that is the best way you can help the poor. And you cannot hold the mental 
image which is to make you rich if you fill your mind with pictures of poverty. Do not 
read books or papers which give circumstantial accounts of the wretchedness of the 
tenement dwellers, of the horrors of child labor, and so on. Do not read anything which 
fills your mind with gloomy images of want and suffering. 


You cannot help the poor in the least by knowing about these things; and the wide-spread 
knowledge of them does not tend at all to do away with poverty. 

What tends to do away with poverty is not the getting of pictures of poverty into your 
mind, but getting pictures of wealth into the minds of the poor. 

You are not deserting the poor in their misery when you refuse to allow your mind to be 
filled with pictures of that misery. 

Poverty can be done away with, not by increasing the number of well to do people who 
think about poverty, but by increasing the number of poor people who purpose with faith 
to get rich. 

The poor do not need charity; they need inspiration. Charity only sends them a loaf of 
bread to keep them alive in their wretchedness, or gives them an entertainment to make 
them forget for an hour or two; but inspiration will cause them to rise out of their misery. 
If you want to help the poor, demonstrate to them that they can become rich; prove it by 
getting rich yourself. The only way in which poverty will ever be banished from this 
world is by getting a large and constantly increasing number of people to practice the 
teachings of this book. 

People must be taught to become rich by creation, not by competition. 

Every man who becomes rich by competition throws down behind him the ladder by 
which he rises, and keeps others down; but every man who gets rich by creation opens a 
way for thousands to follow him, and inspires them to do so. 

You are not showing hardness of heart or an unfeeling disposition when you refuse to 
pity poverty, see poverty, read about poverty, or think or talk about it, or to listen to those 
who do talk about it. Use your will power to keep your mind OFF the subject of poverty, 
and to keep it fixed with faith and purpose ON the vision of what you want. 


CHAPTER 1 - Further Use of the Will 

YOU cannot retain a true and clear vision of wealth if you are constantly turning your 
attention to opposing pictures, whether they be external or imaginary. Do not tell of your 
past troubles of a financial nature, if you have had them, do not think of them at all. Do 
no tell of the poverty of your parents, or the hardships of your early life; to do any of 
these things is to mentally class yourself with the poor for the time being, and it will 
certainly check the movement of things in your direction. "Let the dead bury their dead," 
as Jesus said. Put poverty and all things that pertain to poverty completely behind you. 

You have accepted a certain theory of the universe as being correct, and are resting all 
your hopes of happiness on its being correct; and what can you gain by giving heed to 
conflicting theories? 

Do not read religious books which tell you that the world is soon coming to an end; and 
do not read the writing of muck-rakers and pessimistic philosophers who tell you that it is 
going to the devil. 

The world is not going to the devil; it is going to God. It is wonderful Becoming. 

True, there may be a good many things in existing conditions which are disagreeable; but 
what is the use of studying them when they are certainly passing away, and when the 
study of them only tends to check their passing and keep them with us? Why give time 
and attention to things which are being removed by evolutionary growth, when you can 
hasten their removal only by promoting the evolutionary growth as far as your part of it 
goes? No matter how horrible in seeming may be the conditions in certain countries, 
sections, or places, you waste your time and destroy your own chances by considering 

You should interest yourself in the world' s becoming rich. 

Think of the riches the world is coming into, instead of the poverty it is growing out of; 
and bear in mind that the only way in which you can assist the world in growing rich is 
by growing rich yourself through the creative method-not the competitive one. 

Give your attention wholly to riches; ignore poverty. Whenever you think or speak of 
those who are poor, think and speak of them as those who are becoming rich, those who 
are to be congratulated rather than pitied. Then they and others will catch the inspiration, 
and begin to search for the way out. 

Because I say that you are to give your whole time and mind and thought to riches, it 
does not follow that you are to be sordid or mean. 


To become really rich is the noblest aim you can have in life, for it includes everything 

On the competitive plane, the struggle to get rich is a Godless scramble for power over 
other men; but when we come into the creative mind, all this is changed. All that is 
possible in the way of greatness and soul unfoldment, of service and lofty endeavor, 
comes by way of getting rich; all is made possible by the use of things. If you lack for 
physical health, you will find that the attainment of it is conditional on your getting rich. 
Only those who are emancipated from financial worry, and who have the means to live a 
care-free existence and follow hygienic practices, can have and retain health. 

Moral and spiritual greatness is possible only to those who are above the competitive 
battle for existence; and only those who are becoming rich on the plane of creative 
thought are free from the degrading influences of competition. If your heart is set on 
domestic happiness, remember that love flourishes best where there is refinement, a high 
level of thought, and freedom from corrupting influences; and these are to be found only 
where riches are attained by the exercise of creative thought, without strife or rivalry. 

You can aim at nothing so great or noble, I repeat, as to become rich; and you must fix 
your attention upon your mental picture of riches, to the exclusion of all that may tend to 
dim or obscure the vision. 

You must learn to see the underlying TRUTH in all things; you must see beneath all 
seemingly wrong conditions the Great One Life ever moving forward toward fuller 
expression and more complete happiness. It is the truth that there is no such thing as 
poverty; that there is only wealth. 

Some people remain in poverty because they are ignorant of the fact that there is wealth 
for them; and these can best be taught by showing them the way to affluence in your own 
person and practice. 

Others are poor because, while they feel that there is a way out, they are too intellectually 
indolent to put forth the mental effort necessary to find that way and by travel it; and for 
these the very best thing you can do is to arouse their desire by showing them the 
happiness that comes from being rightly rich. 

Others still are poor because, while they have some notion of science, they have become 
so swamped and lost in the maze of metaphysical and occult theories that they do not 
know which road to take. They try a mixture of many systems and fail in all. For these, 
again, the very best thing, to do is to show the right way in your own person and practice; 
an ounce of doing things is worth a pound of theorizing. 

The very best thing you can do for the whole world is to make the most of yourself. 

You can serve God and man in no more effective way than by getting rich; that is, if you 
get rich by the creative method and not by the competitive one. Another thing. We assert 


that this book gives in detail the principles of the science of getting rich; and if that is 
true, you do not need to read any other book upon the subject. This may sound narrow 
and egotistical, but consider: there is no more scientific method of computation in 
mathematics than by addition, subtraction, multiplication, and division; no other method 
is possible. There can be but one shortest distance between two points. There is only one 
way to think scientifically, and that is to think in the way that leads by the most direct and 
simple route to the goal. No man has yet formulated a briefer or less complex "system" 
than the one set forth herein; it has been stripped of all nonessentials. When you 
commence on this, lay all others aside; put them out of your mind altogether. 

Read this book every day; keep it with you; commit it to memory, and do not think about 
other "systems" and theories. If you do, you will begin to have doubts, and to be 
uncertain and wavering in your thought; and then you will begin to make failures. 

After you have made good and become rich, you may study other systems as much as 
you please; but until you are quite sure that you have gained what you want, do not read 
anything on this line but this book, unless it be the authors mentioned in the Preface. 

And read only the most optimistic comments on the world' s news; those in harmony with 
your picture. Also, postpone your investigations into the occult. Do not dabble in 
theosophy, Spiritualism, or kindred studies. It is very likely that the dead still live, and 
are near; but if they are, let them alone; mind your own business. Wherever the spirits of 
the dead may be, they have their own work to do, and their own problems to solve; and 
we have no right to interfere with them. We cannot help them, and it is very doubtful 
whether they can help us, or whether we have any right to trespass upon their time if they 
can. Let the dead and the hereafter alone, and solve your own problem; get rich. If you 
begin to mix with the occult, you will start mental cross-currents which will surely bring 
your hopes to shipwreck. Now, this and the preceding chapters have brought us to the 
following statement of basic facts: - 

There is a thinking stuff from which all things are made, and which, in its original state, 
permeates, penetrates, and fills the interspaces of the universe. A thought, in this 
substance, produces the thing that is imaged by the thought. 

Man can form things in his thought, and, by impressing his thought upon formless 
substance, can cause the thing he thinks about to be created. In order to do this, man must 
pass from the competitive to the creative mind; he must form a clear mental picture of the 
things he wants, and hold this picture in his thoughts with the fixed PURPOSE to get 
what he wants, and the unwavering FAITH that he does get what he wants, closing his 
mind against all that may tend to shake his purpose, dim his vision, or quench his faith. 

And in addition to all this, we shall now see that he must live and act in a Certain Way. 


CHAPTER 11- Acting in the Certain Way 

THOUGHT is the creative power, or the impelling force which causes the creative power 
to act; thinking in a Certain Way will bring riches to you, but you must not rely upon 
thought alone, paying no attention to personal action. That is the rock upon which many 
otherwise scientific metaphysical thinkers meet shipwreck—the failure to connect thought 
with personal action. We have not yet reached the stage of development, even supposing 
such a stage to be possible, in which man can create directly from Formless Substance 
without nature' s processes or the work of human hands; man must not only think, but his 
personal action must supplement his thought. 

By thought you can cause the gold in the hearts of the mountains to be impelled toward 
you; but it will not mine itself, refine itself, coin itself into double eagles, and come 
rolling along the roads seeking its way into your pocket. 

Under the impelling power of the Supreme Spirit, men' s affairs will be so ordered that 
someone will be led to mine the gold for you; other men' s business transactions will be 
so directed that the gold will be brought toward you, and you must so arrange your own 
business affairs that you may be able to receive it when it comes to you. Your thought 
makes all things, animate and inanimate, work to bring you what you want; but your 
personal activity must be such that you can rightly receive what you want when it reaches 
you. You are not to take it as charity, nor to steal it; you must give every man more in use 
value than he gives you in cash value. The scientific use of thought consists in forming a 
clear and distinct mental image of what you want; in holding fast to the purpose to get 
what you want; and in realizing with grateful faith that you do get what you want. 

Do not try to project your thought in any mysterious or occult way, with the idea of 
having it go o and do things for you; that is wasted effort, and will weaken your power to 
think with sanity. 

The action of thought in getting rich is fully explained in the preceding chapters; your 
faith and purpose positively impress your vision upon Formless Substance, which has 
THE SAME DESIRE FOR MORE LIFE THAT YOU HAVE; and this vision, received 
from you, sets all the creative forces at work IN AND THROUGH THEIR REGULAR 
CHANNELS OF ACTION, but directed toward you. 

It is not your part to guide or supervise the creative process; all you have to do with that 
is to retain your vision, stick to your purpose, and maintain your faith and gratitude. 

But you must act in a Certain Way, so that you can appropriate what is yours when it 
comes to you; so that you can meet the things you have in your picture, and put them in 
their proper places as they arrive. You can really see the truth of this. When things reach 
you, they will be in the hands of other men, who will ask an equivalent for them. 


And you can only get what is yours by giving the other man what is his. 

Your pocketbook is not going to be transformed into a Fortunata's purse, which shall be 
always full of money without effort on your part. 

This is the crucial point in the science of getting rich; right here, where thought and 
personal action must be combined. There are very many people who, consciously or 
unconsciously, set the creative forces in action by the strength and persistence of their 
desires, but who remain poor because they do not provide for the reception of the thing 
they want when it comes. 

By thought, the thing you want is brought to you; by action you receive it. 

Whatever your action is to be, it is evident that you must act NOW. You cannot act in the 
past, and it is essential to the clearness of your mental vision that you dismiss the past 
from your mind. You cannot act in the future, for the future is not here yet. And you 
cannot tell how you will want to act in any future contingency until that contingency has 

Because you are not in the right business, or the right environment now, do not think that 
you must postpone action until you get into the right business or environment. And do not 
spend time in the present taking thought as to the best course in possible future 
emergencies; have faith in your ability to meet any emergency when it arrives. 

If you act in the present with your mind on the future, your present action will be with a 
divided mind, and will not be effective. 

Put your whole mind into present action. Do not give your creative impulse to Original 
Substance, and then sit down and wait for results; if you do, you will never get them. Act 
now. There is never any time but now, and there never will be any time but now. If you 
are ever to begin to make ready for the reception of what you want, you must begin now. 

And your action, whatever it is, must most likely be in your present business or 
employment, and must be upon the persons and things in your present environment. You 
cannot act where you are not; you cannot act where you have been, and you cannot act 
where you are going to be; you can act only where you are. Do not bother as to whether 
yesterday' s work was well done or ill done; do today' s work well. Do not try to do 
tomorrow' s work now; there will be plenty of time to do that when you get to it. 

Do not try, by occult or mystical means, to act on people or things that are out of your 
reach. Do not wait for a change of environment, before you act; get a change of 
environment by action. 

You can so act upon the environment in which you are now, as to cause yourself to be 
transferred to a better environment. 


Hold with faith and purpose the vision of yourself in the better environment, but act upon 
your present environment with all your heart, and with all your strength, and with all your 

Do not spend any time in daydreaming or castle building; hold to the one vision of what 
you want, and act NOW. 

Do not cast about seeking some new thing to do, or some strange, unusual, or remarkable 
action to perform as a first step toward getting rich. It is probable that your actions, at 
least for some time to come, will be those you have been performing for some time past; 
but you are to begin now to perform these actions in the Certain Way, which will surely 
make you rich. 

If you are engaged in some business, and feel that it is not the right one for you, do not 
wait until you get into the right business before you begin to act. 

Do not feel discouraged, or sit down and lament because you are misplaced. No man was 
ever so misplaced but that he could not find the right place, and no man ever became so 
involved in the wrong business but that he could get into the right business. 

Hold the vision of yourself in the right business, with the purpose to get into it, and the 
faith that you will get into it, and are getting into it; but ACT in your present business. 
Use your present business as the means of getting a better one, and use your present 
environment as the means of getting into a better one. Your vision of the right business, if 
held with faith and purpose, will cause the Supreme to move the right business toward 
you; and your action, if performed in the Certain Way, will cause you to move toward the 

If you are an employee, or wage earner, and feel that you must change places in order to 
get what you want, do not' project" your thought into space and rely upon it to get you 
another job. It will probably fail to do so. Hold the vision of yourself in the job you want, 
while you ACT with faith and purpose on the job you have, and you will certainly get the 
job you want. 

Your vision and faith will set the creative force in motion to bring it toward you, and your 
action will cause the forces in your own environment to move you toward the place you 
want. In closing this chapter, we will add another statement to our syllabus :- 

There is a thinking stuff from which all things are made, and which, in its original state, 
permeates, penetrates, and fills the interspaces of the universe. A thought, in this 
substance, produces the thing that is imaged by the thought. 

Man can form things in his thought, and, by impressing his thought upon formless 
substance, can cause the thing he thinks about to be created. In order to do this, man must 
pass from the competitive to the creative mind; he must form a clear mental picture of the 
things he wants, and hold this picture in his thoughts with the fixed PURPOSE to get 


what he wants, and the unwavering FAITH that he does get what he wants, closing his 
mind to all that may tend to shake his purpose, dim his vision, or quench his faith. That 
he may receive what he wants when it comes, man must act NOW upon the people and 
things in his present environment. 


CHAPTER 12 - Efficient Action 

YOU must use your thought as directed in previous chapters, and begin to do what you 
can do where you are; and you must do ALL that you can do where you are. 

You can advance only be being larger than your present place; and no man is larger than 
his present place who leaves undone any of the work pertaining to that place. 
The world is advanced only by those who more than fill their present places. 

If no man quite filled his present place, you can see that there must be a going backward 
in everything. Those who do not quite fill their present places are dead weight upon 
society, government, commerce, and industry; they must be carried along by others at a 
great expense. The progress of the world is retarded only by those who do not fill the 
places they are holding; they belong to a former age and a lower stage or plane of life, 
and their tendency is toward degeneration. No society could advance if every man was 
smaller than his place; social evolution is guided by the law of physical and mental 
evolution. In the animal world, evolution is caused by excess of life. 

When an organism has more life than can be expressed in the functions of its own plane, 
it develops the organs of a higher plane, and a new species is originated. 

There never would have been new species had there not been organisms which more than 
filled their places. The law is exactly the same for you; your getting rich depends upon 
your applying this principle to your own affairs. 

Every day is either a successful day or a day of failure; and it is the successful days which 
get you what you want. If everyday is a failure, you can never get rich; while if every day 
is a success, you cannot fail to get rich. If there is something that may be done today, and 
you do not do it, you have failed in so far as that thing is concerned; and the 
consequences may be more disastrous than you imagine. 

You cannot foresee the results of even the most trivial act; you do not know the workings 
of all the forces that have been set moving in your behalf. Much may be depending on 
your doing some simple act; it may be the very thing which is to open the door of 
opportunity to very great possibilities. You can never know all the combinations which 
Supreme Intelligence is making for you in the world of things and of things and of human 
affairs; your neglect or failure to do some small thing may cause a long delay in getting 
what you want. Do, every day, ALL that can be done that day. 

There is, however, a limitation or qualification of the above that you must take into 


You are not to overwork, nor to rush blindly into your business in the effort to do the 
greatest possible number of things in the shortest possible time. You are not to try to do 
tomorrow' s work today, nor to do a week' s work in a day. 

It is really not the number of things you do, but the EFFICIENCY of each separate action 
that counts. Every act is, in itself, either a success or a failure. Every act is, in itself, either 
effective or inefficient. Every inefficient act is a failure, and if you spend your life in 
doing inefficient acts, your whole life will be a failure. 

The more things you do, the worse for you, if all your acts are inefficient ones. 

On the other hand, every efficient act is a success in itself, and if every act of your life is 
an efficient one, your whole life MUST be a success. 

The cause of failure is doing too many things in an inefficient manner, and not doing 
enough things in an efficient manner. 

You will see that it is a self-evident proposition that if you do not do any inefficient acts, 
and if you do a sufficient number of efficient acts, you will become rich. If, now, it is 
possible for you to make each act an efficient one, you see again that the getting of riches 
is reduced to an exact science, like mathematics. 

The matter turns, then, on the questions whether you can make each separate act a 
success in itself. And this you can certainly do. 

You can make each act a success, because ALL Power is working with you; and ALL 
Power cannot fail. Power is at your service; and to make each act efficient you have only 
to put power into it. 

Every action is either strong or weak; and when every one is strong, you are acting in the 
Certain Way which will make you rich. 

Every act can be made strong and efficient by holding your vision while you are doing it, 
and putting the whole power of your FAITH and PURPOSE into it. 

It is at this point that the people fail who separate mental power from personal action. 
They use the power of mind in one place and at one time, and they act in another pace 
and at another time. So their acts are not successful in themselves; too many of them are 
inefficient. But if ALL Power goes into every act, no matter how commonplace, every act 
will be a success in itself; and as in the nature of things every success opens the way to 
other successes, your progress toward what you want, and the progress of what you want 
toward you, will become increasingly rapid. 

Remember that successful action is cumulative in its results. Since the desire for more 
life is inherent in all things, when a man begins to move toward larger life more things 
attach themselves to him, and the influence of his desire is multiplied. 


Do, every day, all that you can do that day, and do each act in an efficient manner. 

In saying that you must hold your vision while you are doing each act, however trivial or 
commonplace, I do not mean to say that it is necessary at all times to see the vision 
distinctly to its smallest details. It should be the work of your leisure hours to use your 
imagination on the details of your vision, and to contemplate them until they are firmly 
fixed upon memory. If you wish speedy results, spend practically all your spare time in 
this practice. 

By continuous contemplation you will get the picture of what you want, even to the 
smallest details, so firmly fixed upon your mind, and so completely transferred to the 
mind of Formless Substance, that in your working hours you need only to mentally refer 
to the picture to stimulate your faith and purpose, and cause your best effort to be put 
forth. Contemplate your picture in your leisure hours until your consciousness is so full 
of it that you can grasp it instantly. You will become so enthused with its bright promises 
that the mere thought of it will call forth the strongest energies of your whole being. Let 
us again repeat our syllabus, and by slightly changing the closing statements bring it to 
the point we have now reached. 

There is a thinking stuff from which all things are made, and which, in its original state, 
permeates, penetrates, and fills the interspaces of the universe. A thought, in this 
substance, produces the thing that is imaged by the thought. 

Man can form things in his thought, and, by impressing his thought upon formless 
substance, can cause the thing he thinks about to be created. In order to do this, man must 
pass from the competitive to the creative mind; he must form a clear mental picture of the 
things he wants, and do, with faith and purpose, all that can be done each day, doing each 
separate thing in an efficient manner. 


CHAPTER 13 - Getting into the Right Business 

SUCCESS, in any particular business, depends for one thing upon your possessing in a 
well-developed state the faculties required in that business. 

Without good musical faculty no one can succeed as a teacher of music; without well- 
developed mechanical faculties no one can achieve great success in any of the 
mechanical trades; without tact and the commercial faculties no one can succeed in 
mercantile pursuits. But to possess in a well-developed state the faculties required in your 
particular vocation does not insure getting rich. There are musicians who have 
remarkable talent, and who yet remain poor; there are blacksmiths, carpenters, and so on 
who have excellent mechanical ability, but who do not get rich; and there are merchants 
with good faculties for dealing with men who nevertheless fail. The different faculties are 
tools; it is essential to have good tools, but it is also essential that the tools should be used 
in the Right Way. One man can take a sharp saw, a square, a good plane, and so on, and 
build a handsome article of furniture; another man can take the same tools and set to 
work to duplicate the article, but his production will be a botch. He does not know how to 
use good tools in a successful way. 

The various faculties of your mind are the tools with which you must do the work which 
is to make you rich; it will be easier for you to succeed if you get into a business for 
which you are well equipped with mental tools. 

Generally speaking, you will do best in that business which will use your strongest 
faculties; the one for which you are naturally "best fitted." But there are limitations to this 
statement, also. No man should regard his vocation as being irrevocably fixed by the 
tendencies with which he was born. 

You can get rich in ANY business, for if you have not the right talent for you can develop 
that talent; it merely means that you will have to make your tools as you go along, instead 
of confining yourself to the use of those with which you were born. It will be EASIER for 
you to succeed in a vocation for which you already have the talents in a well-developed 
state; but you CAN succeed in any vocation, for you can develop any rudimentary talent, 
and there is no talent of which you have not at least the rudiment. 

You will get rich most easily in point of effort, if you do that for which you are best 
fitted; but you will get rich most satisfactorily if you do that which you WANT to do. 

Doing what you want to do is life; and there is no real satisfaction in living if we are 
compelled to be forever doing something which we do not like to do, and can never do 
what we want to do. And it is certain that you can do what you want to do; the desire to 
do it is proof that you have within you the power which can do it. Desire is a 
manifestation of power. 


The desire to play music is the power, which can play music seeking expression and 
development; the desire to invent mechanical devices is the mechanical talent seeking 
expression and development. 

Where there is no power, either developed or undeveloped, to do a thing, there is never 
any desire to do that thing; and where there is strong desire to do a thing, it is certain 
proof that the power to do it is strong, and only requires to be developed and applied in 
the Right Way. 

All things else being equal, it is best to select the business for which you have the best 
developed talent; but if you have a strong desire to engage in any particular line of work, 
you should select that work as the ultimate end at which you aim. 

You can do what you want to do, and it is your right and privilege to follow the business 
or avocation which will be most congenial and pleasant. 

You are not obliged to do what you do not like to do, and should not do it except as a 
means to bring you to the doing of the thing you want to do. 

If there are past mistakes whose consequences have placed you in an undesirable 
business or environment, you may be obliged for some time to do what you do not like to 
do; but you can make the doing of it pleasant by knowing that it is making it possible for 
you to come to the doing of what you want to do. 

If you feel that you are not in the right vocation, do not act too hastily in trying to get into 
another one. The best way, generally, to change business or environment is by growth. 

Do not be afraid to make a sudden and radical change if the opportunity is presented, and 
you feel after careful consideration that it is the right opportunity; but never take sudden 
or radical action when you are in doubt as to the wisdom of doing so. 

There is never any hurry on the creative plane; and there is no lack of opportunity. 

When you get out of the competitive mind you will understand that you never need to act 
hastily. No one else is going to beat you to the thing you want to do; there is enough for 
all. If one space is taken, another and a better one will be opened for you a little farther 
on; there is plenty of time. When you are in doubt, wait. Fall back on the contemplation 
of your vision, and increase your faith and purpose; and by all means, in times of doubt 
and indecision, cultivate gratitude. 

A day or two spent in contemplating the vision of what you want, and in earnest 
thanksgiving that you are getting it, will bring your mind into such close relationship with 
the Supreme that you will make no mistake when you do act. 

There is a mind which knows all there is to know; and you can come into close unity with 
this mind by faith and the purpose to advance in life, if you have deep gratitude. 


Mistakes come from acting hastily, or from acting in fear or doubt, or in forgetfulness of 
the Right Motive, which is more life to all, and less to none. 

As you go on in the Certain Way, opportunities will come to you in increasing number; 
and you will need to be very steady in your faith and purpose, and to keep in close touch 
with the All Mind by reverent gratitude. Do all that you can do in a perfect manner every 
day, but do it without haste, worry, or fear. Go as fast as you can, but never hurry. 

Remember that in the moment you begin to hurry you cease to be a creator and become a 
competitor; you drop back upon the old plane again. 

Whenever you find yourself hurrying, call a halt; fix your attention on the mental image 

of the thing you want, and begin to give thanks that you are getting it. 

The exercise of GRATITUDE will never fail to strengthen your faith and renew your 



CHAPTER 14 - The Impression of Increase 

WHETHER you change your vocation or not, your actions for the present must be those 
pertaining to the business in which you are now engaged. 

You can get into the business you want by making constructive use of the business you 
are already established in; by doing your daily work in a Certain Way. And in so far as 
your business consists in dealing with other men, whether personally or by letter, the 
keythought of all your efforts must be to convey to their minds the impression of 

Increase is what all men and all women are seeking; it is the urge of the Formless 
Intelligence within them, seeking fuller expression. 

The desire for increase is inherent in all nature; it is the fundamental impulse of the 
universe. All human activities are based on the desire for increase; people are seeking 
more food, more clothes, better shelter, more luxury, more beauty, more knowledge, 
more pleasure — increase in something, more life. 

Every living thing is under this necessity for continuous advancement; where increase of 
life ceases, dissolution and death set in at once. 

Man instinctively knows this, and hence he is forever seeking more. This law of perpetual 
increase is set forth by Jesus in the parable of the talents; only those who gain more retain 
any; from him who hath not shall be taken away even that which he hath. 

The normal desire for increased wealth is not an evil or a reprehensible thing; it is simply 
the desire for more abundant life; it is aspiration. 

And because it is the deepest instinct of their natures, all men and women are attracted to 
him who can give them more of the means of life. 

In following the Certain Way as described in the foregoing pages, you are getting 
continuous increase for yourself, and you are giving it to all with whom you deal. You 
are a creative center, from which increase is given off to all. 

Be sure of this, and convey assurance of the fact to every man, woman, and child with 
whom you come in contact. No matter how small the transaction, even if it be only the 
selling of a stick of candy to a little child, put into it the thought of increase, and make 
sure that the customer is impressed with the thought. 

Convey the impression of advancement with everything you do, so that all people shall 
receive the impression that you are an Advancing Man, and that you advance all who deal 


with you. Even to the people whom you meet in a social way, without any thought of 
business, and to whom you do not try to sell anything, give the thought of increase. 

You can convey this impression by holding the unshakable faith that you, yourself, are in 
the Way of Increase; and by letting this faith inspire, fill, and permeate every action. 

Do everything that you do in the firm conviction that you are an advancing personality, 
and that you are giving advancement to everybody. 

Feel that you are getting rich, and that in so doing you are making others rich, and 
conferring benefits on all. Do not boast or brag of your success, or talk about it 
unnecessarily; true faith is never boastful. 

Wherever you find a boastful person, you find one who is secretly doubtful and afraid. 
Simply feel the faith, and let it work out in every transaction; let every act and tone and 
look express the quiet assurance that you are getting rich; that you are already rich. 
Words will not be necessary to communicate this feeling to others; they will feel the 
sense of increase when in your presence, and will be attracted to you again. 

You must so impress others that they will feel that in associating with you they will get 
increase for themselves. See that you give them a use value greater than the cash value 
you are taking from them. 

Take an honest pride in doing this, and let everybody know it; and you will have no lack 
of customers. People will go where they are given increase; and the Supreme, which 
desires increase in all, and which knows all, will move toward you men and women who 
have never heard of you. Your business will increase rapidly, and you will be surprised at 
the unexpected benefits which will come to you. You will be able from day to day to 
make larger combinations, secure greater advantages, and to go on into a more congenial 
vocation if you desire to do so. But doing thing all this, you must never lose sight of your 
vision of what you want, or your faith and purpose to get what you want. 
Let me here give you another word of caution in regard to motives. Beware of the 
insidious temptation to seek for power over other men. 

Nothing is so pleasant to the unformed or partially developed mind as the exercise of 
power or dominion over others. The desire to rule for selfish gratification has been the 
curse of the world. For countless ages kings and lords have drenched the earth with blood 
in their battles to extend their dominions; this not to seek more life for all, but to get more 
power for themselves. 

Today, the main motive in the business and industrial world is the same; men Marshal 
their armies of dollars, and lay waste the lives and hearts of millions in the same mad 
scramble for power over others. Commercial kings, like political kings, are inspired by 
the lust for power. Jesus saw in this desire for mastery the moving impulse of that evil 
world He sought to overthrow. Read the twenty-third chapter of Matthew, and see how 


He pictures the lust of the Pharisees to be called "Master," to sit in the high places, to 
domineer over others, and to lay burdens on the backs of the less fortunate; and note how 

He compares this lust for dominion with the brotherly seeking for the Common Good to 
which He calls His disciples. 

Look out for the temptation to seek for authority, to become a "master," to be considered 
as one who is above the common herd, to impress others by lavish display, and so on. 

The mind that seeks for mastery over others is the competitive mind; and the competitive 
mind is not the creative one. In order to master your environment and your destiny, it is 
not at all necessary that you should rule over your fellow men and indeed, when you fall 
into the world's struggle for the high places, you begin to be conquered by fate and 
environment, and your getting rich becomes a matter of chance and speculation. Beware 
of the competitive mind! ! No better statement of the principle of creative action can be 
formulated than the favorite declaration of the late "Golden Rule" Jones of Toledo: 
"What I want for myself, I want for everybody." 


CHAPTER 15 - The Advancing Man 

WHAT I have said in the last chapter applies as well to the professional man and the 
wage-earner as to the man who is engaged in mercantile business. 

No matter whether you are a physician, a teacher, or a clergyman, if you can give 
increase of life to others and make them sensible of the fact, they will be attracted to you, 
and you will get rich. The physician who holds the vision of himself as a great and 
successful healer, and who works toward the complete realization of that vision with faith 
and purpose, as described in former chapters, will come into such close touch with the 
Source of Life that he will be phenomenally successful; patients will come to him in 

No one has a greater opportunity to carry into effect the teaching of this book than the 
practitioner of medicine; it does not matter to which of the various schools he may 
belong, for the principle of healing is common to all of them, and may be reached by all 
alike. The Advancing Man in medicine, who holds to a clear mental image of himself as 
successful, and who obeys the laws of faith, purpose, and gratitude, will cure every 
curable case he undertakes, no matter what remedies he may use. 

In the field of religion, the world cries out for the clergyman who can teach his hearers 
the true science of abundant life. He who masters the details of the science of getting rich, 
together with the allied sciences of being well, of being great, and of winning love, and 
who teaches these details from the pulpit, will never lack for a congregation. This is the 
gospel that the world needs; it will give increase of life, and men will hear it gladly, and 
will give liberal support to the man who brings it to them. 

What is now needed is a demonstration of the science of life from the pulpit. We want 
preachers who can not only tell us how, but who in their own persons will show us how. 
We need the preacher who will himself be rich, healthy, great, and beloved, to teach us 
how to attain to these things; and when he comes he will find a numerous and loyal 

The same is true of the teacher who can inspire the children with the faith and purpose of 
the advancing life. He will never be "out of a job." And any teacher who has this faith 
and purpose can give it to his pupils; he cannot help giving it to them if it is part of his 
own life and practice. 

What is true of the teacher, preacher, and physician is true of the lawyer, dentist, real 
estate man, insurance agent-of everybody. 

The combined mental and personal action I have described is infallible; it cannot fail. 
Every man and woman who follows these instructions steadily, perseveringly, and to the 


letter, will get rich. The law of the Increase of Life is as mathematically certain in its 
operation as the law of gravitation; getting rich is an exact science. 

The wage-earner will find this as true of his case as of any of the others mentioned. Do 
not feel that you have no chance to get rich because you are working where there is no 
visible opportunity for advancement, where wages are small and the cost of living high. 
Form your clear mental vision of what you want, and begin to act with faith and purpose. 

Do all the work you can do, every day, and do each piece of work in a perfectly 
successful manner; put the power of success, and the purpose to get rich, into everything 
that you do. 

But do not do this merely with the idea of currying favor with your employer, in the hope 
that he, or those above you, will see your good work and advance you; it is not likely that 
they will do so. 

The man who is merely a "good" workman, filling his place to the very best of his ability, 
and satisfied with that, is valuable to his employer; and it is not to the employer's interest 
to promote him; he is worth more where he is. 

To secure advancement, something more is necessary than to be too large for your place. 

The man who is certain to advance is the one who is too big for his place, and who has a 
clear concept of what he wants to be; who knows that he can become what he wants to be 
and who is determined to BE what he wants to be. 

Do not try to more than fill your present place with a view to pleasing your employer; do 
it with the idea of advancing yourself. Hold the faith and purpose of increase during work 
hours, after work hours, and before work hours. Hold it in such a way that every person 
who comes in contact with you, whether foreman, fellow workman, or social 
acquaintance, will feel the power of purpose radiating from you; so that every one will 
get the sense of advancement and increase from you. Men will be attracted to you, and if 
there is no possibility for advancement in your present job, you will very soon see an 
opportunity to take another job. 

There is a Power, which never fails to present opportunity to the Advancing Man who is 
moving in obedience to law. 

God cannot help helping you, if you act in a Certain Way; He must do so in order to help 
Himself. There is nothing in your circumstances or in the industrial situation that can 
keep you down. If you cannot get rich working for the steel trust, you can get rich on a 
ten-acre farm; and if you begin to move in the Certain Way, you will certainly escape 
from the "clutches" of the steel trust and get on to the farm or wherever else you wish to 


If a few thousands of its employees would enter upon the Certain Way, the steel trust 
would soon be in a bad plight; it would have to give its workingmen more opportunity, or 
go out of business. Nobody has to work for a trust; the trusts can keep men in so called 
hopeless conditions only so long as there are men who are too ignorant to know of the 
science of getting rich, or too intellectually slothful to practice it. 

Begin this way of thinking and acting, and your faith and purpose will make you quick to 
see any opportunity to better your condition. 

Such opportunities will speedily come, for the Supreme, working in All, and working for 
you, will bring them before you. 

Do not wait for an opportunity to be all that you want to be; when an opportunity to be 
more than you are now is presented and you feel impelled toward it, take it. It will be the 
first step toward a greater opportunity. There is no such thing possible in this universe as 
a lack of opportunities for the man who is living the advancing life. 

It is inherent in the constitution of the cosmos that all things shall be for him and work 
together for his good; and he must certainly get rich if he acts and thinks in the Certain 
Way. So let wage-earning men and women study this book with great care, and enter 
with confidence upon the course of action it prescribes; it will not fail. 


CHAPTER 16 - Some Cautions, and Concluding 

MANY people will scoff at the idea that there is an exact science of getting rich; holding 
the impression that the supply of wealth is limited, they will insist that social and 
governmental institutions must be changed before even any considerable number of 
people can acquire a competence. 

But this is not true. 

It is true that existing governments keep the masses in poverty, but this is because the 
masses do not think and act in the Certain Way. 

If the masses begin to move forward as suggested in this book, neither governments nor 
industrial systems can check them; all systems must be modified to accommodate the 
forward movement. 

If the people have the Advancing Mind, have the Faith that they can become rich, and 
move forward with the fixed purpose to become rich, nothing can possibly keep them in 

Individuals may enter upon the Certain Way at any time, and under any government, and 
make themselves rich; and when any considerable number of individuals do so under any 
government, they will cause the system to be so modified as to open the way for others. 
The more men who get rich on the competitive plane, the worse for others; the more who 
get rich on the creative plane, the better for others. 

The economic salvation of the masses can only be accomplished by getting a large 
number of people to practice the scientific method set down in this book, and become 
rich. These will show others the way, and inspire them with a desire for real life, with the 
faith that it can be attained, and with the purpose to attain it. 

For the present, however, it is enough to know that neither the government under which 
you live nor the capitalistic or competitive system of industry can keep you from getting 
rich. When you enter upon the creative plane of thought you will rise above all these 
things and become a citizen of another kingdom. 

But remember that your thought must be held upon the creative plane; you are never for 
an instant to be betrayed into regarding the supply as limited, or into acting on the moral 
level of competition. Whenever you do fall into old ways of thought, correct yourself 
instantly; for when you are in the competitive mind, you have lost the cooperation of the 
Mind of the Whole. 


Do not spend any time in planning as to how you will meet possible emergencies in the 
future, except as the necessary policies may affect your actions today. You are concerned 
with doing today' work in a perfectly successful manner, and not with emergencies which 
may arise tomorrow; you can attend to them as they come. Do not concern yourself with 
questions as to how you shall surmount obstacles which may loom upon your business 
horizon, unless you can see plainly that your course must be altered today in order to 
avoid them. No matter how tremendous an obstruction may appear at a distance, you will 
find that if you go on in the Certain Way it will disappear as you approach it, or that a 
way over, though, or around it will appear. 

No possible combination of circumstances can defeat a man or woman who is proceeding 
to get rich along strictly scientific lines. No man or woman who obeys the law can fail to 
get rich, any more than one can multiply two by two and fail to get four. 

Give no anxious thought to possible disasters, obstacles, panics, or unfavorable 
combinations of circumstances; it is time enough to meet such things when they present 
themselves before you in the immediate present, and you will find that every difficulty 
carries with it the wherewithal for its overcoming. 

Guard your speech. Never speak of yourself, your affairs, or of anything else in a 
discouraged or discouraging way. 

Never admit the possibility of failure, or speak in a way that infers failure as a possibility. 

Never speak of the times as being hard, or of business conditions as being doubtful. 
Times may be hard and business doubtful for those who are on the competitive plane, but 
they can never be so for you; you can create what you want, and you are above fear. 

When others are having hard times and poor business, you will find your greatest 

Train yourself to think of and to look upon the world as a something which is Becoming, 
which is growing; and to regard seeming evil as being only that which is undeveloped. 
Always speak in terms of advancement; to do otherwise is to deny your faith, and to deny 
your faith is to lose it. 

Never allow yourself to feel disappointed. You may expect to have a certain thing at a 
certain time, and not get it at that time; and this will appear to you like failure. But if you 
hold to your faith you will find that the failure is only apparent. 

Go on in the certain way, and if you do not receive that thing, you will receive something 
so much better that you will see that the seeming failure was really a great success. 

A student of this science had set his mind on making a certain business combination 
which seemed to him at the time to be very desirable, and he worked for some, weeks to 
bring it about. When the crucial time came, the thing failed in a perfectly inexplicable 


way; it was as if some unseen influence had been working secretly against him. He was 
not disappointed; on the contrary, he thanked God that his desire had been overruled, and 
went steadily on with a grateful mind. In a few weeks an opportunity so much better 
came his way that he would not have made the first deal on any account; and he saw that 
a Mind which knew more than he knew had prevented him from losing the greater good 
by entangling himself with the lesser. 

That is the way every seeming failure will work out for you, if you keep your faith, hold 
to your purpose, have gratitude, and do, every day, all that can be done that day, doing 
each separate act in a successful manner. When you make a failure, it is because you have 
not asked for enough; keep on, and a larger thing then you were seeking will certainly 
come to you. Remember this. You will not fail because you lack the necessary talent to 
do what you wish to do. If you go on as I have directed, you will develop all the talent 
that is necessary to the doing of your work. 

It is not within the scope of this book to deal with the science of cultivating talent; but it 
is as certain and simple as the process of getting rich. 

However, do not hesitate or waver for fear that when you come to any certain place you 
will fail for lack of ability; keep right on, and when you come to that place, the ability 
will be furnished to you. The same source of Ability which enabled the untaught Lincoln 
to do the greatest work in government ever accomplished by a single man is open to you; 
you may draw upon all the mind there is for wisdom to use in meeting the responsibilities 
which are laid upon you. Go on in full faith. 

Study this book. Make it your constant companion until you have mastered all the ideas 
contained in it. While you are getting firmly established in this faith, you will do well to 
give up most recreations and pleasure; and to stay away from places where ideas 
conflicting with these are advanced in lectures or sermons. Do not read pessimistic or 
conflicting literature, or get into arguments upon the matter. Do very little reading, 
outside of the writers mentioned in the Preface. Spend most of your leisure time in 
contemplating your vision, and in cultivating gratitude, and in reading this book. It 
contains all you need to know of the science of getting rich; and you will find all the 
essentials summed up in the following chapter. 


CHAPTER 17 - Summary of the Science of Getting Rich 

THERE is a thinking stuff from which all things are made, and which, in its original 
state, permeates, penetrates, and fills the interspaces of the universe. A thought in this 
substance produces the thing that is imaged by the thought. 

Man can form things in his thought, and by impressing his thought upon formless 
substance can cause the thing he thinks about to be created. 

In order to do this, man must pass from the competitive to the creative mind; otherwise 
he cannot be in harmony with the Formless Intelligence, which is always creative and 
never competitive in spirit. 

Man may come into full harmony with the Formless Substance by entertaining a lively 
and sincere gratitude for the blessings it bestows upon him. Gratitude unifies the mind of 
man with the intelligence of Substance, so that man' s thoughts are received by the 
Formless. Man can remain upon the creative plane only by uniting himself with the 
Formless Intelligence through a deep and continuous feeling of gratitude. 

Man must form a clear and definite mental image of the things he wishes to have, to do, 
or to become; and he must hold this mental image in his thoughts, while being deeply 
grateful to the Supreme that all his desires are granted to him. The man who wishes to get 
rich must spend his leisure hours in contemplating his Vision, and in earnest thanksgiving 
that the reality is being given to him. Too much stress cannot be laid on the importance of 
frequent contemplation of the mental image, coupled with unwavering faith and devout 
gratitude. This is the process by which the impression is given to the Formless, and the 
creative forces set in motion. 

The creative energy works through the established channels of natural growth, and of the 
industrial and social order. All that is included in his mental image will surely be brought 
to the man who follows the instructions given above, and whose faith does not waver. 
What he wants will come to him through the ways of established trade and commerce. 

In order to receive his own when it shall come to him, man must be active; and this 
activity can only consist in more than filling his present place. He must keep in mind the 
Purpose to get rich through the realization of his mental image. And he must do, every 
day, all that can be done that day, taking care to do each act in a successful manner. He 
must give to every man a use value in excess of the cash value he receives, so that each 
transaction makes for more life; and he must so hold the Advancing Thought that the 
impression of increase will be communicated to all with whom he comes in contact. 

The men and women who practice the foregoing instructions will certainly get rich; and 
the riches they receive will be in exact proportion to the definiteness of their vision, the 
fixity of their purpose, the steadiness of their faith, and the depth of their gratitude. 


The End